In this course you will learn how to create Website and Landing Page Personalization using Google Optimize in order to increase your Conversion Rate and provide awesome user experience. In this course we will be covering
1. Introduction to Website Personalization
In this lecture students will have an introductory overview about Website Personalization
2. Introduction to Google Optimize
In this lecture students will have an introductory overview of Google Optimize
3. Different Types of experiments you can run in Google Optimize
In this lecture students will have an introductory overview of the different experiments they can run in Google Optimize
4. Creating your Google Optimize Account
In this lecture students will learn how to create their Google Optimize Account
5. Google Optimize Interface Overview
In this lecture students will have an overview of Google Optimize Interface
6. Google Optimize Account Structure
In this lecture students will learn about Google Optimize Account Structure
7. Connecting Google Optimize with Google Analytics
In this lecture students will learn about Google Optimize Account Structure
8. Adding Google Optimize tag to your website
9. Adding Google Optimize Chrome Extension
In this lecture students will learn how to install or add Google Optimize Chrome Extension
10. Creating Personalization Experience in Google Optimize
In this lecture Students will learn how to create Personalize Experience on your Website through Google Optimize
11. Website Personalization based on Technology and Device Category
In this lecture Students will learn how to personalize Website Experience based on technology or device category of the user
12. Adding or Combining Multiple Targeting Rules
In this lecture students will learn how to personalize your website based on different targeting rules
13. Personalizing Website Experience for New Visitors
In this lecture students will learn how to personalize Website Experience for New Visitors
14. Website Personalization for a referring Source
In this lecture students will learn how to personalize Website Experience based on the referring Source
15. Personalization Experience Reporting
In this lecture students will learn about Website Personalization Reporting in Google Optimize and in Google Analytics
