Have you set out to make a video on your own expecting great things but when you've finished, it just seems flat?

Like something's missing?

Or didn't you get that far? Did the fog roll in and suddenly what seemed to clear at first became fuzzy and unachievable and you just didn't know why.

It used to happen to me all the time! ANDITWASMYJOB!!!

Working as a presenter and video journalist with the BBC Imad over 500 features for broadcast. While some were celebrated nationally as examples of video-making at it's most creative, some went unmentioned in the after programme meetings (a sign that they had been immediately forgettable). Iused to think it was all just down to chance.

But then, working independently, I made over a thousand video features. These made me realise that making video should be something that everyone can do on their own. So I began to think about how I could teach it.

Smartphones and tablets make the filming and editing easy, but that's not what we're looking at here. We're looking at how to make sure EVERYvideo we go on to create hits the spot.

Becoming an Instructor with LinkedIn Learning led me to realise that really there are three fundamental principles that form the foundations of great video. Keep these in mind and every video you make will be great!

It took me twenty years to work these out. But it'll only take me twenty minutes or so to share them with you. Then video-wise the world's your oyster!