Rating 4.45 out of 5 (148 ratings in Udemy)

• Have a proper understanding of SEO and will be able to optimize their websites.
• Learn all important SEO-Basics
• Learn how a Search Engine works
• Learn that there are more Search Engines than you might think (that people actually use)
• Learn about the difference of OnPage-, OnSite- and OffPage SEO
• Learn about the difference of follow- and nofollow links
• What are anchor texts and how do you classify them?
• Learn how links other SEOs say are worthless will bring value to your website
• I show you about market shares of the different Search Engines
• What is PageRank, how important is it and why can you not rely on this metric any longer?
• What is SEO Visibility and how can you use this metric for your SEO?
• Understand what are Black Hat and what are White Hat tactics in SEO
• Learn about what Google says about SEO and what is safe to do within Google Guidelines for webmasters
• Learn how to control Google Index and how Google indexes your website
• I will show you how Google changed the way they decided which pages shall rank on top - Google Updates over the years
• You will learn how to use Canonicals, Hreflang, Structured data and robots_txt properly
• I will show you which are the most important Ranking Factors and how to use them properly
• Why are Ranking Factors not equal for every website
• I will answer the question if Social Media signals are important Ranking Signals for Google
• Learn what is important to rank well in Mobile Search as well
• What can you do to benefit from Voice Search?
• You will learn how to choose the right keywords to rank well
• Learn about your users and how this knowledge will help you rank well
• You will learn how to choose the right domain name
• I will show you how to structure your website right
• Experience how the server location can affect your rankings
• Are SSL certificates worth the money and effort?
• Do you need SEO plugins, extensions or modules for your Content Management System?
• What you need to know about internal links and internal linking structure
• I will help you to decide if Duplicate Content (internal as well as external) can hurt your website
• I will show you how to deal with images in SEO
• What is technical SEO and what is editorial SEO?
• What are the most important OnPage ranking factors?
• How can Links form other websites hurt your Rankings on Google and other websites?
• Why Yandex decided to not value backlinks any more ... and why they still do
• Learn to decide which links might hurt your SEO efforts and how to get rid of them
• Learn how to create a Disavow file right
• Learn how to interprete Google official statements right
• Learn how to find the website you will like to get backlinks from
• Learn how to leverage Content Marketing to gain links
• Learn how to monitor your SEO efforts and success