Requirements
Description
Effective Twitter marketing to get you more traffic, followers, likes, retweets, sales and conversions so you can grow your business.
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WHAT YOU WILL ACCOMPLISH BY THE END OF THE COURSE
By the end of this Twitter marketing course you will be able to promote your business, personal brand, or products on Twitter, and get an increase in growth and engagement.
Twitter is a powerful, “short & sweet” social broadcasting platform that can play a very significant and positive role in any business’ online marketing strategy.
Advertising on Twitter could be one of the most impactful decisions you make in your business’ online marketing strategy. You will learn Twitter marketing fundamentals and many advanced strategies that professional marketers use to promote their business on Twitter. These strategies will get you more followers, retweets, engagement, and people clicking on whatever you are promoting.
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WHO THIS COURSE IS FOR
If almost no one is clicking on things you post in your Tweets, or you have no idea how to get the most out of Twitter to promote your business, this course is for you. This course is also for long-time Twitter users who want to take their Twitter marketing to a new level.
After taking the course, you should be comfortable using Twitter to promote your business, and be able to grow your Twitter following and effectively promote your business on Twitter.
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HOW THE COURSE IS STRUCTURED
The course first gives you solid Twitter marketing fundamentals. After that, the course discusses various Twitter marketing strategies.
Learn the in's-and-out's of Twitter Ads campaigns
Campaign objectives
Ad groups & targeting
Billing basics
Campaign setup
Campaign editing and optimization
Twitter Ads policies
Campaign measurement and analytics
Troubleshooting
What are Promoted Tweets?
Ads account management
Best Practices For Using Twitter
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YOUR TEACHER - SCOTT D. CLARY
As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training thousands of individuals on both the hard and soft skills required to excel in their career.
On a professional level, I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career.
I'm fortunate to have over 100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others.
I'm the host of the Success Story Podcast (1m+ downloads), author of the ROI Overload Newsletter (with 30k subs and counting), founder of ROI Overload, a Sales & Marketing Community. (250k Followers) Newsletter, Publication & Startup Resource and a career Sales & Marketing exec.
I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclary
