This course is useful and practical to all aspiring students and hardworking Travel Advisors who seek to attract and serve sophisticated travellers, but it’s equally invaluable to anyone who just wants to travel better.

• We will discuss the structure of design – how form follows function.

• We will learn the steps required to progress from service design to travel design, and how to build the perfect travel itinerary scenario.

• The best Travel Agents can become Travel Advisors and the best Travel Advisors can become Travel Designers. We will find out whatthe fundamental differences are.

• We will study how travel experiences are staged. The world’s best moments do not just happen out of the blue. They are well prepared and designed.

Travel Design course will help you to learn how to prepare more efficiently for creating better travel itineraries and experiences.

Travel Design is the creation of a personalised roadmap for a unique journey to places unknown. It begins with the traveller’s dream about what will happen when she steps out of her door and ends when she returns home tired, amazed, and satisfied when the adventures are done. Think of it as producing and staging a theatre production: the dream, the idea, the scenario; the funding, the production, the rehearsal; the premiere, the applause, and then, rave reviews. The Traveller is centre stage – living his dream, the Travel Advisors and Suppliers work backstage, managing a multitude of inter-connected behind-the-scenes services and processes, rules and regulations, which are the wheels and cogs that whir and slide to ensure the seamless continuity of a successful travel experience. This highly detailed and complex work is best done with multidisciplinary cross-cultural knowledge and creative management.