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• Know why plants are often more persuasive than people
• Spot the ten worst and most popular methods of persuasion
• Recognize the motivations most humans have in common
• Understand how personality influences motivations
• Be able to give a two-question personality test
• Use questions and clarification to determine motivations
• Practice the Seven Physiological Steps of Persuasion
• Grasp the difference between Persuasion and Manipulation
• Develop the skills to delegate, negotiate, and set boundaries