It's a little-known strategy, but A/B testing trust elements, like icons and badges, can be an easy, effective way to lift conversions on your website.

However, if you blindly put these elements in "wrong" place, you risk adding visual clutter or eliciting skepticism. Both these results can hurt conversions.

This informative course provides a complete guide to A/B testing trust badges, showing you exactly on how and where to use trust badges to increase conversions.

You'll find out the top proven trust badge strategies must people don't know -- but absolutely should.

Learning directly from real-life A/B test case study data, you'll also discover:

• Facts that will change the way you think about online security, shopping, and trust badges on both desktop and mobile

• The six surprising trust badges formats you're probably not using but definitely should be

• The five unusual places you should be putting trust badges to increase conversions

By the end of the course, you'll know exactly how and where you should test putting trust badges to increase conversion on your website or your clients' sites.

You'll also get top trust badge test ideas you can immediately try and apply to quickly lift conversions.

Your course instructors, Deborah O'Malley and DannyGonzalez, are experts in the fields of Conversion Rate Optimization and A/B testing. Through fun, interactive exercises and course material, they're excited to share their knowledge and insight with you.