In this course, I will share some simple tricks I learnt during my 8 years career in digital marketing managing Google Search Ads campaigns that could help you make the most of your budget and achieve better ROIs.

I am Matteo Conti and I have 8 years of experience in digital marketing, mostly working at Publicis Media (3rd largest comms group worldwide) in London with clients of all sizes from SME with small budgets to large corporations and millions of pounds in budget.

Before purchasing this course, make sure you have already some understanding of how Google Search Ads (ex Google AdWords) works. I will not go through the platform itself or suggesting which campaign structure you should have, but I would rather suggest how you can use some of the features to achieve better ROI, and also point out some features that are often overlooked but with high potential to improve efficiency.

At the beginning, I will also outline a scheme I use to map the processes you can carry out to optimise your campaigns; this scheme will help you entering in the right mindset to identify by yourself future opportunities within the platform.

There will be also a couple of files you could download in the course containing a list of tools I advise you to explore to maximise the potential of your campaigns and a checklist to keep as a reminder before launching any new Google Search Ads campaign.