For every one digital product success story, there are more than a dozen that have failed. Why?  Designing a smart, connected product-- and developing a proper digital business model to support this new product-- requires a completely new approach. Smart, connected products create a fundamental shift in how we do business, altering the landscape of how we develop and validate our products and deliver value to our customers.

In this course, you will learn how to successfully develop and validate your smart product and digital business model design for optimum information value.  Each course section targets one of the seven keys to your success when validating your smart product design.  Optimizing for information value-- delivered via your smart product and supported by the right digital business model-- increases your odds for success in bringing a smart product to market that customers will want to buy and stakeholders will support.

The course leverages a range of real-world problems showing you how to redesign your products and business model to better meet user needs and for increased competitive advantage. Each of the course’s activities embodies a ‘learning by doing’ approach, applying module concepts to develop and refine your own smart product concepts and digital business models.