Search Engine Optimization (SEO) is the process of optimizing web pages to increase their visibility and position on a search engine's results page (SERPs) and is one of most effective FREE long-term traffic acquisition strategies available online.
All SEOpractitioners need to ensure we continue to enhance our knowledge of search engine technologies & strategies because the search engine landscape has evolved significantly over the last couple of years.
SEO strategies that used to work previously like the mere mention of keywords in content, title & image tags to rank for keywords are no longer as effective today. In addition, the competitive landscape has also evolved to the point where common old-school SEO strategies end up less effective and there is a need to craft a smarter SEO strategy to out-wit the competition.
In addition, the search engines, particularly Google, has made great progress from that of a lexical search engine - one that is based on simple keyword matching and that is unable to decipher polysemous words (i.e. words that are spelled the same way, but have a different meaning); towards a semantic search engine that factors in: searcher intent, topical-based context and content diversity, when deciding what search results to display.
Notably, Google today applies BERT (Bidirectional Encoder Representations from Transformers) models to both rankings & featured snippets in Search. Hence, modern-day SEO should be approached from a topic-based rather than just keyword perspective!
In this training, you will learn how to apply the latest SEOstrategies and tactics for the semantic search engine personally taught by Fabian Lim, one of Asia's leading Omni-Channel Marketing practitioners.
Here's what you'll learn in this Search Engine Optimization INTENSIVE program:
•What is Search Engine Optimization?
•Essential Google Search Algorithms Explained
•Impact of Intelligent Personal Assistants (IPAs) on Search
•Fabian Lim’s 6-Step SEO System
- Step #1 - Keyword Intelligence
- Step #2 - Competitive Intelligence
- Step #3 - Content Intelligence & Optimization
- Step #4 - On-Page & Local Optimization
- Step #5 - Off-Page Optimization
- Step #6 - Performance Monitoring & Evaluation
•BONUS: Proven & Profitable Online SEO Business Models
- Local Business Partnership
- Virtual Real Estate (VRE) Leasing
