Small businesses have great opportunities in social media. Having a Facebook, Instagram, Twitter or Snap-chat account keeps you up to date to your customer base and helps drive traffic to your website. In this course you learn how to be successful at social media marketing, without a lot of resources. Digital and social media strategist Omar Zirite explains the key terms and definitions and helps you find your customers online. Learn how to make an action plan that outlines your goals, team, and budget, and find time to implement your ideas. He'll talk about what to publish, where and how you can use the tools to measure the success of your work.

Topics include:

Setting goals

Creating shareable content

Crafting a social media plan and policy

Measuring your social media goal

Using social media to listen to customers