This course would help you to better understand, what're programmatic ads: the definition and what’s the difference between traditional display and programmatic ads. This course was developed for BEGINNERS and highly recommended for those who are looking at the well-structured information about programmatic ads. You would learn, how do programmatic ads work and what're the benefits of using programmatic ads. We are going to touch base about multiple formats of programmatic ads such as display, social, video, native, and some innovative formats we use today. At the end of the course, we are going to talk about how to buy programmatically and what's the future of programmatic ad.

Programmatic advertising is growing at a rapid pace and becoming an increasingly important part of the digital advertising ecosystem and, as a marketer or an advertiser, it is imperative that you fully understand how it works. It’s an in-demand skill that will help you take your career to the next level and this course will help you accomplish that!

The course will cover the different types of programmatic advertising - open auctions, private auctions, preferred deals and programmatic guaranteed deals with the pros and cons of each type. You will also learn about the Google programmatic ecosystem, the components that are part of it as well as the functions of each component.