Writing is an essential job skill.

Writing is the primary means of communicating in business, to clients, customers, partners, stakeholders, colleagues, employees, and bosses. In today's collaborative world, when writing is done well, business gets done well. Whether writing blogs, website content, emails, letters, reports, company brochures, presentation slides, case studies, sales materials, visual aids, social media updates, and other business documents, a well-written and structured message is vital to get the results intended. Well-written proposals lead to more revenue; clearly written messages and reports lead to deeper insights; clever marketing materials boost marketplace reputation.

Good business writing inspires confidence in you and positively impacts your business.

THISCOURSE - Improve your business writing in a few easy steps.

This course will teach you how to easily, quickly, and effectively write powerful business messages.

You will learn key strategies to

• Communicate the most understanding in the least time

• Engage and keep your reader’s attention

• Save time and expense for you and your reader

You will also learn how to

• Develop a conversational tone and use positive language

• Use plain expression and familiar words.

• Identify the purpose of the message

• Understand your audience

• Apply tactics for adapting the message to the audience

• Distinguish components of complete and effective sentences

• Emphasize important ideas and de-emphasize unimportant ones

• Write concisely by eliminating unnecessary words

• Revise message to eliminate fillers, repetitious words, and redundancies

• Revise message to use jargon appropriately and sparingly, avoiding slang and clichés

• Avoid words that explain the obvious or provide excess details

• Use power words to show confidence and commitment

Each lecture contains a writing guide, instructive slides, and an assignment and quiz to help you practice and develop effective writing skills.