WHY SHOULD I JOIN THIS COURSE?

You should join this course If you want to become a Marketo Certified Expert.

You should join this course If you want to secure the best Marketo job.

You should join this course If you want to change your domain to Marketing automation.

You should join this course If you are not a tech expert and want to lead a successful career using Marketo.

You should join this course If you want to get real-time support on your job challenges.

WHAT ARE THE BENEFITS OF JOINING THIS COURSE?

• It will be like the bible for all Marketo freshers, they can come back to refer to any part of the element where they will get blocked while performing the job.

• It will save you a lot of time, if you try to learn it on your own, it may take 6-12 months which you will get here in 17 hours of video.

• It may bring a huge return on investment. How? Let's pretend you complete the course and get a job by the next 3 months with a 50% hike. You will be 9 months ahead of what you gonna get from your self-learning (12 months of a long painful learning journey).

• All-time support from the author whenever and wherever you got stuck in learning, in a job.

• Get support on interview questions.

ARE YOU LOOKING FOR THESE ANSWERS BEFORE YOU MAKE BUYING DECISION? (Search their answers below in the description)

Who this course is for?

What you will learn?

Other FAQs?

This course is intended for:

Marketing operations manager/specialist/expert/analyst

Digital marketing manager/specialist/expert/analyst

Campaign manager/specialist/expert/analyst

Marketo Engage consultants

Digital/marketing automation manager/specialist/expert/analyst

Marketing systems manager

Demand generation manager

Email marketing manager

Revenue operations manager

Growth operations manager

Martech architect

Marketing technology manager

Integrated campaign managers

Business system analyst

WHAT YOU WILL LEARN?

• Type of programs to support marketing activities

• How to create a customer lifecycle journey

• Lead scoring best practices and build a scoring model in the system

• A simple way of learning HTML, CSS, and Responsive design

• Marketo admin (Integration, user roles, etc.)

  
  

Exam Objectives and Scope

Administration and Maintenance (12%)

Determine the mapping process between Marketo and CRM

Identify what happened to an asset using the Audit Trail

Recognize differences between users and roles

Given a scenario, identify the best fit for using workspace and partitions

Identify CRM platforms with native Marketo synchronization

Given a scenario, locate where information is referenced

Marketing Activities/Campaign Management (46%)

Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps

Given a scenario, define the next step

Identify the root cause of a problem

Interpret the relationship between programs, channels, tags and period cost

Demonstrate/apply the correct configuration to Engagement Programs

Give examples of usage for different types of tokens

Summarize the utility of Webhooks in Marketo and how they are used

Identify and apply the appropriate use of the PMCF

Explain the benefits of Global Assets and how to use them

Demonstrate the capabilities of forms

Perform and analyze an A/B test strategy

Identify where a program or asset has been referenced with ‘Used By’

Troubleshoot communication limits

Use Webinar provider information in an event program

Lead Management (12%)

Outline the key decision points in defining the lifecycle model

Apply best practices around lead scoring

Implement the appropriate interesting moments

Interpret the lead activity log

Given a scenario, identify the creation source

Data Management (10%)

Demonstrate how to set up a data management program

Analyze an instance's data quality

Identify a few key pieces of Marketo's data retention policy as it relates to smart lists

Summarize how segmentation works

Reporting (4%)

Given an outcome of a campaign, determine how to set up a program to provide the best reporting

Given a scenario, be able to investigate and assign the appropriate acquisition program

Best Practices (16%)

Demonstrate the relevance of lead scoring in marketing and sales collaboration

Illustrate the benefits of the folder structure and naming conventions

Apply best practices around A/B testing

Explain the process to perform a quality check on any Marketo program

Explain the process to perform a quality check on an email

YOU SHOULD CHECK THE CREDIBILITY OF COURSE AND AUTHOR BEFORE MAKING AN INVESTMENT.

By verifying the author's profile and social networks.

By previewing the course content.

By looking at the curriculum to match your needs.

Is this a risk-free investment? Am I getting any refundable guarantee?

ARE YOU LOOKING FOR THESE ANSWERS?

Q) What if this program did not work for me?

Answer: You can submit your request for a refund directly from the Udemy platform.

Q) Can I get support when I get stuck somewhere in the course?

Answer: Yes, absolutely.

Q) What are the pre-requisites?

Answer: Knowledge of modern marketing and Marketo foundation.

Q) Would I need access to Marketo?

Answer: It is recommended to have Marketo access for practice.

STILL, HAVE DOUBTS TO BUY THIS COURSE?

Q) Course Price is high?

Answer: Hmm, Can I ask you a question here, Is this a question of price or value? What kind of result will you get from this course? How much does that worth to you? Is this really matter if you are going to make 10 times, 20 times more than the investment you gonna make here.

Q) Is there a money-back guarantee?

Answer: Yes, you will get 30 days money back from Udemy.

Q) What if I would not get results within the guarantee period?

Answer: What if you get the result? It totally depends on your speed and commitment. The guarantee is for the course quality, and I am sure 30 days is enough to decide if this program going to help you out or not. Isn't it?

Q) There are other demanding platforms, Pardot, Hubspot, Salesforce. If I only stick with Marketo, would I not limit my opportunity?

Answer: Learning marketing principles is like graduation and mastering the platform is like post-graduation. You have to go for a specific at an advanced level. Remember, you pay higher fees to specialists, not generalists when you go for medical treatment, think about from that perspective how would you like to make your profile stronger and stand out from the crowd to get paid more. Q) I don't have time, how this program will help me?

Answer: This course has been designed in such a way that you can learn at your own pace. Videos are created in chunks, to the point for each element to explain the concepts.

Q)Technologies are updating every 6 months, will I get support after the course purchase?

Answer: All the updates will be taken care of by me, it will be added in the bonus section as well.

IMPORTANT MESSAGE

There are 3 levels to mastering any subject, they are:

Beginner - At this stage, your aim should not be to memorize and learn anything. Your aim here is to get familiar with the subject by surfing content. What is this, how does it work, why are we using....etc.

Intermediate - At this stage, you should learn something and start practicing. You should aim for getting through all the main concepts and should know how to use them.

Advance - This is for the players, where you started solving real-life problems, building complex solutions.

Success in the sequence.

So at what level are you right now?