Requirements
Description
Effective LinkedIn marketing to get you more traffic, followers, likes, shares, sales and conversions so you can grow your business.
LinkedIn is one of the most powerful social media markets for job seekers and recruiters. LinkedIn has over 700 million members.
Over 20 million jobs are posted on LinkedIn. More than 30 million companies are on LinkedIn in some form or other. LinkedIn is a platform that should be leveraged by anyone who is actively or passively looking for a job. In today’s job market, careers are always shifting due to our ever-changing global environment to be ahead of the competition.
Leveraging LinkedIn is smart for businesses, trying to sell products, or job-seekers looking for employers. LinkedIn gives you access to the latest industry trends, allows you to market your brand globally, grow your professional network and to connect with decision makers and executives in any industry, globally.
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WHAT YOU WILL ACCOMPLISH BY THE END OF THE COURSE
Whether you're just getting started on LinkedIn, or you’ve been on LinkedIn for a few years and haven’t found how to effectively use the platform this course will be for you. By the end of this course you will learn the exact steps to set up (or upgrade) your LinkedIn profile that will get you more leads, clients or job offers.
You’ll be able to create compelling LinkedIn headlines, summaries, and learn what kind of images you should use for your cover photos and profile pictures.
You’ll be set to create content, connect with peers, network and drive leads and grow your following.
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WHO THIS COURSE IS FOR
If you’re just getting started on LinkedIn and need to learn how to build out a personal or business profile. Or if almost no one is clicking on things you post, or you have no idea how to get the most out of LinkedIn to promote your business, this course is for you. This course is also for long-time LinkedIn users who want to take their LinkedIn marketing to a new level.
After taking the course, you should be comfortable using LinkedIn to promote your business, and be able to grow your LinkedIn following and effectively promote your business on LinkedIn.
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HOW THE COURSE IS STRUCTURED
The course first gives you solid LinkedIn marketing fundamentals. After that, the course discusses various LinkedIn platform & marketing strategies.
Introduction to LinkedIn
Using LinkedIn for Business Use
Using LinkedIn for Personal Use
Advanced Discussion: Content Best Practices
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CLASS PROJECT
Register for LinkedIn & download and install the LinkedIn app for your Android or iOS device.
Think about a good username that reflects you or your brand.
Write a compelling profile description, and fill out your profile.
Upload a cover photo and profile photo.
Share the link to your LinkedIn account to get positive feedback from the community.
Goal: Get yourself setup on LinkedIn and learn how the platform works and the best way to interact with other users. Start getting followers by creating content & engaging with others.
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YOUR TEACHER - SCOTT D. CLARY
As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training thousands of individuals on both the hard and soft skills required to excel in their career.
On a professional level, I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career.
I'm fortunate to have over 100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others.
I'm the host of the Success Story Podcast (1m+ downloads), author of the ROI Overload Newsletter (with 30k subs and counting), founder of ROI Overload, a Sales & Marketing Community. (250k Followers) Newsletter, Publication & Startup Resource and a career Sales & Marketing exec.
I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclary
