The term KPI, acronym in English, for Key Performance Indicator, whose meaning in Spanish would become Key Performance Indicator or Performance Meter, refers to a series of metrics that are used to synthesize information on the effectiveness and productivity of companies. Actions carried out in a business in order to be able to make decisions and determine those that have been most effective in meeting the objectives set in a specific process or project. KPIs are also known as quality indicators or key business indicators that can be used and applicable in any business area and productive sector, although they are used in a very common way in online marketing. "The ultimate objective of a KPI is to help make better decisions regarding the current state of a process, project, strategy or campaign and thus be able to define a future line of action." Why are KPIs used and what benefits do they offer? KPIs are used for various benefits: 1. They allow to obtain valuable and useful information. 2. Measure certain variables and results from said information. 3. Analyze the information and effects of certain strategies (as well as the tasks that were used to carry them out). 4. Compare information and determine effective strategies and tasks. 5. Make the right decisions.