This course teaches the seven sales channels through which a business can makes sales.

It teaches structured selling processes for sales. It shares info about, characteristics and entry steps and actions into the open-market, neighbourhood channel, modern trade, specialist, institution, Direct-to-consumer, and E-commerce channels.

It explores how a business can enter emerging markets such as Nigeria's. It reveals how different selling is in developing nations compared to developed countries, and how to get your product into every shelf, every store and every home in these countries.

It explores real-life sales stories from Sales Managers across Nigeria and other African countries who have talked outsourcing Sales and Distribution to Key Distributors, criteria for selecting these Key Distributors, typical challenges, and drawbacks to using Distributors.

It discusses roadside stories of Direct-to-consumer salesmen who have made a fortune by exploring the opportunities presented by the road traffic situations in key cities. Product sourcing that ensures a large margin, logistics that ensure the traffic hotspots are closely monitored, and networking that facilitates entry of new products.

Finally, it wraps up by exploring competitive advantage and how it ties to choosing the right sales channels for your business. Shows how to gain competitive advantage and finalizes with example of channel strategy for a small business, and an additional channel entry strategy template that can be used by any organization.