Introduction to Digital Marketing Strategy in Media Industry

Rating 2.0 out of 5 (1 ratings in Udemy)

What you'll learn

Why Digital Marketing?
Why do Brands need Digital marketing?
How is Digital Marketing Beneficial from other Media?
What are the current trends and Opportunities in the field of Digital Marketing?
Branding and Lead Generation
Why Brand Awareness is required?
Long term Goals vs. Short term Gains
How to reach the Right Target Audience?
How to share the Right Content?
What is a Lead? How to nurture that Lead?
What is Customer …

Rating 2.0 out of 5 (1 ratings in Udemy)

What you'll learn

Why Digital Marketing?
Why do Brands need Digital marketing?
How is Digital Marketing Beneficial from other Media?
What are the current trends and Opportunities in the field of Digital Marketing?
Branding and Lead Generation
Why Brand Awareness is required?
Long term Goals vs. Short term Gains
How to reach the Right Target Audience?
How to share the Right Content?
What is a Lead? How to nurture that Lead?
What is Customer Retention and Why it plays a key role in Business?
Digital Marketing Campaign: Campaign Objective and Purpose
How to write Content? How to Select target Audience?
What is Buyer Life-cycle or Buyer Journey?
How to create a Digital Marketing Strategy?
What is Search Engine Optimisation (SEO)?
What is Search Engine Marketing (SEM)?
What is Social Media Optimisation (SMO)?
Social Media Marketing (SMM)?
How to write a Blog?
Creating Your first post: Facebook Post and Copy Matter!
Instagram Post and selecting the right Hashtags!
How to create a Social Media Report?
Live Project Task! Define a strategy for the given Client brief.
Identify and Recommend Media for the Client.
Write a Blog of 500 words on the given topic.
Top 3 Strategy/ Blogs to get rewards by the Client.

Description

Has the introduction of Digital Technology made the traditional ways for business development and marketing out of date?

These tried and true theories, processes and methods are still valued!

But they are now enhanced as Digital Technology has enabled businesses to leverage more opportunities and it's important to understand how you can take advantage of these developments.

This course will offer a complete overview of all the latest Digital Marketing technologies, and also help you understand a general approach to the subject on a strategic level.

With that understanding, you will find it easier to navigate the Industry Trends and demands.

You will learn about new possibilities for Business Development and Marketing and how to utilize them for your career transformation.

This course is part of the Digital Transformation Professional Certificate program.

Has the introduction of Digital Technology made the traditional ways for business development and marketing out of date?

These tried and true theories, processes and methods are still valued!

But they are now enhanced as Digital Technology has enabled businesses to leverage more opportunities and it's important to understand how you can take advantage of these developments.

This course will offer a complete overview of all the latest Digital Marketing technologies, and also help you understand a general approach to the subject on a strategic level.

With that understanding, you will find it easier to navigate the Industry Trends and demands.

You will learn about new possibilities for Business Development and Marketing and how to utilize them for your career transformation.

This course is part of the Digital Transformation Professional Certificate program.

Duration 1 Hours 58 Minutes

Paid

Self paced

Intermediate Level

English (US)

Rating 2.0 out of 5 (1 ratings in Udemy)

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