This course description is about learning the basics of email marketing, where and when to send emails, cost effectiveness, what should and should not be in your emails, what are the best strategies for sending emails, how your emails should look and more. The student will learn how to send emails in the most effective ways, and the ways to not send them. Emails should be timed and the students will learn about why and how to time their emails. Sending strategies are most important and should be learned to send them in the most cost effective ways. The students will learn about why one should use autoresponders and how to go about setting them up in their business. They can be the most effective way to get their emails out to your subscribers. Learning why autoresponders can enhance your business and keep emailing as simple as possible. It is also important to have links to keep it easy for your subscribers to come to your landing pages and you will be able to get the information one needs to build their email list. Students will learn what lead magnets are and how to use them to advance their email marketing business. These tools will help the students in many different ways and can help them use these same tools in other businesses as well. The disadvantages of sending emails will be explained in length as well as the advantages of sending emails in ones business. In this course it will be explained why unsolicited emails is not the way a professional should adapt to their business. It will be learned as to why this can lead to things that will be detrimental to their online business or any other business. The student will be well informed in the basics of email marketing when they have finished the course of the Basics of Email Marketing.