Whenever you are in a meeting, starting a business, or going for a new job interview, be sure that you can talk about Integrated Marketing Communications. It can make a big different if you respond with a basic understand of the terms, concepts, and strategies of IMC.

This includes knowing the most important concepts of advertising, sales promotions, public relations, brand visibility, personal contact, and digital media. You will also be learning valuable methods for decision-making: marketing research, consumer insights, buyer personas, audience segmentation, creative development, media planning, public relations, and other essential strategic communications processes.

After you finish this short course, you will also have the knowledge and skills you need to build a strong Marketing Communication Plan.