What is Instagram and Why to Use it

Learning Objectives:

1. Understanding the basics of Instagram

2. Understanding why Instagram is important

Description:

Instagram is a social media app that allows people to share their photos online. The social network is made for mobile phones. It has features such as profiles, followers, personal chat, mentions, hashtags, and a news feed. Instagram has become so relevant for digital marketers due to its massive use by people and its format of sharing photos only (which allows better communication). It is a place where the brand could express its personality. It also has celebrities that have massive followings; marketers can use these celebrities (influencers) to promote their brand.

Use of Filters & Special types of Pictures on Instagram

• Open your Instagram account

• Right-click on Instagram you will get the option of inspecting then move your mouse to the top left where you see the toolbar of the toggle device toolbar. Click on it and then refresh your page, you will get the option to upload the photos

Gaining Reach on Instagram by using Facebook Adverts

• Go to your page Settings on Facebook

• Click on the Instagram option from the left menu list

• Scroll down to ‘create ads from Facebook’

• Click on ‘get started’

• Create a campaign from ads manager by using detailed creation

• Select objective as ‘reach’

• Add your preferences in audience

• Make sure your Instagram profile is attached when you further move to the ad creative option as your final step.

Coping with the Challenge of Keeping Instagram Updated

Learning Objectives:

1. Understanding the challenges associated with Instagram

2. Knowing some best practices to deal with these challenges

Description:

Instagram is a great tool for a digital marketer as it is a platform for sharing visual content and allows for more engaging marketing communication. However, there are several challenges that are associated with focusing on Instagram for social media marketing:

1) Instagram only allows visual content and it’s hard for achieving specific marketing goals

2) Making content for Instagram takes time as it requires photo editing

3) Instagram is largely managed on the phone which can be difficult for a marketer

4) You could run out of ideas for visual posts.

In order to reduce the effect of these challenges always remember to have a rigorous content plan that discusses themes, ideas, and colors, be on really good terms with the designer responsible for creating photos for you and become habitual of using your phone for social media management.