With over a billion registered accounts, Instagram, which was bought by Facebook in 2012, has become a part of daily life. It seems like everyone is on Instagram nowadays, from small businesses to big ones, news organizations to cultural institutions, celebrities, photographers, and musicians, and not to mention the industry of influencers that have come in its wake.

This Instagram for Business online course is for anyone who wants to learn how to implement a successful social media strategy for their business using Instagram. It will cover:

• How Instagram works

• How to optimise your Instagram Page

• Best practice use of your Instagram Page

• Introduction to Advertising

Instagram for Business Course Outline

• Instagram Overview

• How to setup and optimise your Instagram business profile

• How to create engaging Instagram Posts

• How to create engaging Instagram Stories

• How to grow your audience on Instagram

• Overview of Instagram Shopping

• Introduction to Instagram Ads

About The Trainer

Jonathan Pollinger is a social media trainer and has been showing companies, charities and organisations how to make the most of social networks like Facebook and Twitter since 2009, before social media was mainstream. Whether it’s increasing sales or improving your customers' experience; social media can help. Jonathan helps organisations achieve their business objectives using proven social media strategies and tactics that work. With over 100 recommendations on LinkedIn, Jonathan is a sought after commentator and regularly discusses social media and technology on BBC local radio, at business conferences and in his blog.