With this book-based course, learn from best-seller Influence by Dr. Robert Cialdini in bite-sized video lessons.

How does one persuade another to do as per their bidding? How do we get persuaded to do things? In this series, Brian Ahearn, Principal at thoughtLEADERS LLC and one of the few people certified by author Dr. Robert Cialdini to teach his psychological methodology—takes you through six scientifically proven concepts that lead to eliciting the elusive "yes" from people across the spectrum. Discover the 6 different principles of persuasion, and learn about ways to ensure that you can become a better persuader, and also avoid being negatively influenced yourself. Understand the psychology of why people actually say yes, and how to use this in your own business and organization.

Upskill with book-based courses by Emeritus Insights
Now get key insights from business best-sellers and autobiographies of world leaders such as Blitzscaling, The Art of War, Atomic Habits, The 4-Hour Workweek, The Lean Startup, Entrepreneurial You, The 7 Habits of Highly Effective People, and others, within minutes.

On Emeritus Insights you can build 50+ in-demand skills like leadership, communication, productivity, data science, business planning, marketing, negotiation, strategic thinking, and others to achieve your professional goals. Whether you are a business leader or on your way to becoming one, Emeritus Insights is your learning partner. Upskill, reskill and cross-skill with bite-sized video lessons to shape your success.