With this book-based course, learn from best-seller Everybody Writes by Ann Handley in bite-sized video lessons.

With hundreds of businesses vying for people’s attention, the only way for a brand to survive is through good writing on every available virtual platform. In Everybody Writes, digital marketing pioneer and author Ann Handley argues that everyone indeed can hone their writing skills by using some simple principles for modern business communication. Gain key insights into the process and strategy of content creation, production, publishing, marketing, and more. In a content-driven world, learn about how important it is, as well as how you can attract and retain customers through online communication. This series will help you sell your brand online by giving you copious tips on getting your message across to your audience.

Upskill with book-based courses by Emeritus Insights

Now get key insights from business best-sellers and autobiographies of world leaders such as Blitzscaling, The Art of War, Atomic Habits, The 4-Hour Workweek, The Lean Startup, Entrepreneurial You, The 7 Habits of Highly Effective People, and others, within minutes.

On Emeritus Insights you can build 50+ in-demand skills like leadership, communication, productivity, data science, business planning, marketing, negotiation, strategic thinking, and others to achieve your professional goals. Whether you are a business leader or on your way to becoming one, Emeritus Insights is your learning partner. Upskill, reskill and cross-skill with bite-sized video lessons to shape your success.