With this book-based course, learn from best-seller All Marketers Tell Stories by Seth Godin in bite-sized video lessons.

Challenging the premise that marketers need to lie or embellish the truth to sell products or services, Seth Godin explains why instead of lying, marketers need to focus on telling authentic stories that resonate with consumers in his book, All Marketers Tell Stories. Watch this series if you want to build strong and enduring relationships with your customers, as Gary Ross, a principal at thoughtLEADERS LLC offers insights from the book and shows you how to weave compelling stories.

Upskill with book-based courses by Emeritus Insights

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On Emeritus Insights you can build 50+ in-demand skills like leadership, communication, productivity, data science, business planning, marketing, negotiation, strategic thinking, and others to achieve your professional goals. Whether you are a business leader or on your way to becoming one, Emeritus Insights is your learning partner. Upskill, reskill and cross-skill with bite-sized video lessons to shape your success.