Customer master data management is a solution used to manage and create master data records by avoiding duplications. By analysing customer data in a single platform, this type of data management product delivers a single customer view linking heterogeneous data sources together, addressing data quality issues and synchronising customer information.

Customer MDM can help you to:

• Track history of customer interactions

• Avoid duplication in data processing

• Lower marketing costs

• Increase sales

• Gain customer insights while delivering more value

• Connect with your customers and build meaningful relationships

We will achieve the below in this course:

• Introduction to Customer Master Data Management

• Customer Data Model

• Match and Merge Rules

• Import capabilities

• Error views

• Hierarchies

• Versioning and Auditing

• Manual merge and unmerge capabilities

• Reporting on customer data

• Search capabilities

If you want to learn key concepts and capabilities of customer master data management solution, this is the course for you. We will build a complete CMDM solution with Semarchy . The principals used to build our semarchy CMDM solution can be used with other MDM products as well if they offer standard OOTB functionalities like setting up screens, match and merge capabilities etc.

We will use free 7 day trial from Semarchy xDM to build our CMDM solution. Please note this course focuses on building CMDM key capabilities which can be implemented in any standard MDM solution and not on teaching Semarchy basics, have got another course 'Introducing Semarchy xDM (MDM) for Beginners' for that.