In this course, I tackle writing headlines for online media
Why the focus on headlines?
Because writing a better headline is the fastest way to achieve a massive improvement in the performance of every content page, email and social media update your write.
The headline is the first thing people read.
And most people don’t read any further.
This means the headline is the first and principal point of failure for pretty much all web content.
By extension, it’s also the greatest point of opportunity.
Write a better headline, and you hold onto and engage more readers and prospects.
Master the headline, and you master the page.
“The author has a very engaging style of teaching. His lectures are detailed and thoroughly explained. The information provided here is very useful. Thanks for sharing the craft with us. This course has been a wonderful experience.” Sladjana Stamenkovic
“Nick is a master educator — love his understated style, dry humour, and his frank approach to saying what’s on his mind. He deals in real substance.” Jim Mahannah
This course comprises 23 lectures. Go through them all, do the homework provided, and you’ll learn:
- The craft of writing powerful online headlines
- Best practices when writing headlines for 6 different types of online media
- Secrets from my library of 13 proven approaches to winning with online headlines
- 8 Important headline questions - asked and answered
"This course has been a tremendous help to me. I didn't realise that there was so much to writing headlines. Having been aware of an uneasy apprehension about headline composition I found this alleviated very early on as I took in the information. Nick’s delivery is exceptional with an easy to listen to voice and helpful tone. His knowledge and experience comes through at the outset creating a reassuring environment from which to learn and process the material. Every step of the way was clear and I loved the practice sessions which were on offer." Mariah Haylen
