Requirements
Description
Effective Paid Marketing & Ads to get you more traffic, followers, likes, shares, sales and conversions so you can grow your business.
It's much easier to target your ideal customers with digital advertising than it used to be. Digital advertising can be more targeted, more relevant and more helpful in ways it wasn't before.
In this course, you'll learn about paid ads, what they’re good for and what they’re not good for. You’ll learn about different paid ads platforms. How to set up ads on Google, Facebook and Banner Ads.
You’ll learn how to identify various customer segments you want to target.
How to set up different types of campaigns, create the copy and creative for the ads and then launch effective ad campaigns that are laser targeted.
Everything you need to know about paid ads in order to generate leads, drive traffic, and make sales using pay-per-click advertising will be taught in this course.
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WHAT YOU WILL ACCOMPLISH BY THE END OF THE COURSE
I built this course for people like you.
People who are frustrated with their Paid Ads, doing it themselves, and not seeing the results they want.
It's not easy to learn how to use Paid Ads properly.
I've been there myself.
So let me help you get the business results you're looking for.
Paid Ads are a powerful marketing tool to grow your business.
But learning how to use them effectively can be a challenge.
That's why we created this course.
With this course you’ll learn how to craft profitable campaigns, create Ads that people notice, and distribute your message to the right audience with laser-like precision.
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WHO THIS COURSE IS FOR
This course is for anyone who wants to set up Paid Ads for themselves or their clients. This course will teach you what aspects to focus on, how to write great ad copy, and how to optimize Ads for maximum results.
After finishing the course, you'll be able to run highly successful campaigns for yourself, your clients and/or your business.
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HOW THE COURSE IS STRUCTURED
The course first gives you solid Paid marketing / Ads fundamentals. After that, the course walks you through the creation of Ads, and discusses various targeting and budgeting options.
Introduction to Paid Ads & Campaign Manager
Creating the actual Paid Ad
Paid Ad Targeting & Budgets
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CLASS PROJECT
Set up a Paid Ad, choose whatever campaign objective suits your desired business objectives.
Develop the creative for the account.
Target the proper demographics, with various targeting options.
Activate the campaign and let it run for 48 hours (it doesn't matter what the budget is).
Screenshot the ad, and upload a picture of the ad, along with some information about how the ad performed, so fellow students can learn from you.
Goal: Set up your first ad campaign and execute and share the results. What was your CPC? What was your CPM? What was your ROAS?
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YOUR TEACHER - SCOTT D. CLARY
As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training thousands of individuals on both the hard and soft skills required to excel in their career.
On a professional level, I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career.
I'm fortunate to have over 100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others.
I'm the host of the Success Story Podcast (1m+ downloads), author of the ROI Overload Newsletter (with 30k subs and counting), founder of ROI Overload, a Sales & Marketing Community. (250k Followers) Newsletter, Publication & Startup Resource and a career Sales & Marketing exec.
I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclary
