Everything you need to know about Marketing in the Digital era (23 in 1 course)

Just take a look at the titles of each section! Here you are going to learn a lot of new things about Google, YouTube, Facebook, Instagram, LinkedIn, Twitter, Reddit, Snapchat Marketing. Moreover, we will talk about SEO, ASO, split testing, email marketing, video marketing, content marketing, affiliate marketing, referral programs, social media strategy, GDPR for marketers, copywriting, podcasting... We will also take a look at Google Analytics and connecting your Shopify store to the Facebook page.After this course, you will be able to design, set up and test your own different types of ad campaigns and perform online marketing throughout different platforms.

Digital Marketing 101 (lectures):

1. Introduction

2. Difference between Marketing and Advertising

3. Digital Marketing & Online Marketing & E-marketing

4. Social Media Marketing & Email Marketing & Affiliate Marketing

5. SEM & SEO

6. Inbound Marketing & Outbound Marketing & Content Marketing

7. Native Advertising & Geo marketing

8. Video Marketing & Mobile Marketing

9. Viral Marketing & Influencer Marketing

10. AR Marketing & VR Marketing

11. Thank you

Facebook Ads (lectures):

1. Introduction and course description

2. How does an ad look like and what is it

3. Ads Manager interface explained

4. Types of campaigns

5. Setting up the campaign (Ad Set)

6. Setting up the campaign (Ad)

7. Reports and metrics

Instagram growth (lectures):

1. How to grow your Instagram account

2. The significance of the Explore page

3. Profile and content tips

4. Power likes and Engagement groups

5. Things to avoid (most important DON’Ts)

6. Automation in short & the Mother-child method

Instagram Ads (lectures):

1. Introduction and course description

2. Instagram's overview and some statistics

3. Tips for building your Instagram page

4. Where to start and one important condition

5. How to set up an Instagram campaign

6. Different ad sizes and recommendations

Google Ads (lectures):

1. Introduction and course description

2. What is Google Ads

3. Ad examples on Google

4. Google Ads' interface explained

5. Types of goals and campaigns

6. How to set up a Google Search Ad

7. How to set up a Google Display Ad

8. How to set up a YouTube Ad

9. Overview of Google campaigns (metrics and reports)

10. How to use Google Trends tool

11. How to use Google Alerts tool

12. How to preview your ads

13. Different types of keywords (important to know)

14. How to use Google Keyword Planner

15. Negative keywords explained

16. How to create a negative keyword list

17. Important to know about negative keywords

Snapchat Ads (lectures):

1. Introduction and course description

2. Snapchat's overview and some statistics

3. How to find Snap Ads Manager and its interface explained

4. Overview of the advanced mode in Ads Manager

5. Creating the campaign (with Snap Ad)

6. Creating the campaign (with Story Ad)

7. Creating the campaign (with Collection Ad) and Filter explained

Facebook Ads vs Google Ads - which platform to choose? (lectures):

1. Introduction

2. Examples of Facebook Ads

3. Examples of Google Ads

4. Facebook Ads vs Google Ads part 1

5. Facebook Ads vs Google Ads part 2

6. Final words

7. Summary conclusion

Canva graphic tool explained (lectures):

1. What is Canva

2. Canva's home interface

3. How to design part 1

4. How to design part 2

5. How to export and different options

How to choose the proper fonts (lectures):

1. Typeface and Font difference

2. Serif fonts explained

3. Sans Serif fonts explained

4. Script fonts explained

5. Display fonts explained

6. IL1 test

7. How to choose the best font (advice)

8. Where to download the fonts

Online advertising metrics explained (lectures):

1. Introduction

2. Cost Per Metrics (CPC, CPA, CPM. CPL, CPE...)

3. CPL, CPA, CPI, and Effectiveness explained

4. CTR, CR, ROI, and IR

5. Video Metrics (CPV, CPM, CTR, View Rate, Watch time...)

6. Important Marketing Terms & Conversion vs Conversion Value explained

7. Conclusion

YouTube Ads (lectures):

1. Introduction

2. Skippable in-stream ads explained

3. Non-skippable in-stream ads explained

4. Discovery (TrueView) ads explained

5. Bumper ads explained

6. Outstream ads explained

7. Sequence ads explained

8. Non-video ad formats explained

9. How to link your YouTube account with Google Ads

10. How to set up a YouTube campaign (step by step) part 1

11. How to set up a YouTube campaign (other video formats) part 2

A/B split testing for Facebook Ads & Google Ads explained (lectures):

1. What is split testing

2. Examples of split testing ads

3. Why is A/B testing so powerful

4. Important split testing rules

5. Ideas for Facebook and Google A/B testing

6. A most important rule for ad testing (rule #2 from the previous video explained)

7. Case study #1 (placement testing)

8. Case study #2 (delivery optimization testing)

9. Case study #3 (audience and ad creative testing - 2 variables)

10. Case study #4 Google Ads (demographics and ad variation tool)

11. Case study #5 Google Ads (test different parameters)

Facebook Lead Ads for Local Business (lectures):

1. What are the lead ads and how do they work

2. How to set up the lead ads for a local business (ad set level) part 1

3. How to set up the lead ads for a local business (ad level) part 2

4. How to set up the lead ads for a local business (form creation) part 3

5. Where can you find the collected data

6. Facebook Lead Ads vs Facebook Conversion Ads

Video Marketing (lectures):

1. Definition and benefits

2. 10 different video types

3. Video type examples

4. How to get started with video marketing (10 steps)

5. Where to distribute the video

6. How to improve the SEO with videos

7. Powerful video tips

8. Which software to use for video editing (short overview)

9. Tips on how to create a great thumbnail

10. Video keyword research

11. Important video metrics

SEO for Small Businesses (lectures):

1. What is SEO and what is a small business

2. Most important SEO tips for small business

3. Logical website structure

4. Google Search Console & Bing Webmaster Tools

5. Google My Business page - why and how

6. Keyword research and long-tail keywords

7. Page title and Meta description

8. Common technical SEO problems

9. Links from business partners

SEO - Search Engine Optimization (lectures):

1. What is SEO

2. How does PageRank work

3. On-page factors explained (powerful SEO tips)

4. Off-page factors explained

5. E-A-T concept explained

6. What is the Answer Box and how to appear there

7. SEO tips (things to avoid)

8. Local SEO tips

9. How to Optimize for Voice Search

10. SEO tools (short overview)

Reddit Ads (lectures):

1. What is Reddit

2. How big is Reddit

3. Types of Reddit Ads

4. Video Ads explained

5. Reddit Ads Manager explained

6. Billing settings and managing accounts

7. Different objective types explained

8. How to set up the Reddit campaigns

9. Things to have in mind

Twitter Ads (lectures):

1. Introduction to Twitter

2. How to make your Twitter Page stand out

3. Which content to use on Twitter

4. How to access and create an account

5. Twitter Ads Interface Explained

6. How to set up a Twitter campaign step-by-step guide

7. Most Important Tips

8. What is the ideal Tweet length

9. How to use the Advanced search

Social Media Strategy (lectures):

1. What is a social media strategy and why is it important

2. Define social media marketing goals (step 1)

3. Learn everything you can about your audience – create a buyer persona (step 2)

4. Research your competition (step 3)

5. Determine which networks to use and how (step 4)

6. Set up and optimize your accounts (step 5)

7. Choose your core piece of content format (step 6)

8. Determine the best time to post (step 7)

9. Best timings to post on different social media (overview of the research)

10. Create a posting schedule (step 8)

11. Try to connect with the key influencers (step 9)

12. Build the cross-functional team (step 10)

13. Key points on how to improve your existing strategy

14. A list of all 10 steps summarized

Shopify store and Facebook ads (lectures):

1. Introduction video

2. How to add a Facebook pixel to the Shopify store

3. What is Business Manager and why should you use it

4. How to create a Facebook catalog and add products from Shopify

5. How to create a catalog sales campaign (ad set level)

6. How to create a catalog sales campaign (ad level)

7. How to set dynamic creative ads within the traffic objective campaign

GDPR for Digital Marketers (lectures):

1. What is GDPR and why is it important

2. What is considered to be personal data

3. What does GDPR cover

4. Examples of the things you are not able to do anymore

5. 3 key areas of GDPR

6. Data permission (key area #1 of GDPR)

7. Data access (key area #2 of GDPR)

8. Data focus (key area #3 of GDPR)

9. Difference between Data Controller and Data Processor

10. What does GDPR mean for pixels, cookies, and tracking codes

11. What if you acquire a personal data list

12. Business cards and phone calls

13. Facebook and LinkedIn lead ads (& lead ads in general)

14. Tips to implement GDPR

15. Advantages of GDPR

16. Important disclaimer

Copywriting (lectures):

1. What is copywriting

2. General guide on how to write a great ad copy

3. Mirror the visitor’s end goal (tip 1)

4. Make things personal (tip 2)

5. Integrate text and visual, Use simple English & Test (tip 3, 4, 5)

6. Implement FOMO (tip 6)

7. Invest in the headlines (tip 7)

8. Create a curiosity gap (tip 8)

9. Surprise your audience & Use numbers (tip 9, 10)

10. What are the Power Words

11. Top 5 words in English

12. Types of Power Words and their lists

13. Additional Power Words and explanations

14. This, What, When, Which, Why & How explained

15. Power Words for CTA

Google Analytics (lectures):

1. Introduction

2. How to set up a Google Analytics account

3. How to set up Conversion Goals

4. Google Analytics basic terms explained

5. Home section explained

6. Customization section explained

7. Real-time reports explained

8. Audience reports explained

9. Acquisition reports explained

10. Behavior reports explained

11. Conversions reports explained

12. Two often misconceptions

13. Google Analytics Settings explained

LinkedIn Ads (lectures):

1. Introduction (LinkedIn in numbers)

2. How to access LinkedIn Campaign Manager

3. How to create an account

4. LinkedIn Campaign Manager settings explained

5. How to create a campaign group

6. How to set up a campaign

7. How to set up an ad

8. Different objectives and ad formats explained

9. How to set up the Insight Tag and check the performance

Email Marketing (lectures):

1. What is Email Marketing and why you should use it

2. Basic steps of Email Marketing

3. How to set up Gmail Ads in Google Ads

4. Important subject line elements to catch attention

5. Guideline on how to write the best headlines

6. Important rules to have in mind

7. How to build an email list

8. Important advice when building an email list

9. How often to get in touch with your audience

10. Email Marketing metrics

11. Email Marketing automation

Content Marketing for Beginners (lectures):

1. Introduction

2. Where to start and how to stay up to date with the content

3. How to use Google Alerts

4. The Advantages of Content Marketing

5. 4 Important Content Marketing Tactics

6. Where to distribute your content

7. Tools for Content Marketing

Affiliate Marketing (lectures):

1. What is affiliate marketing

2. Who are the key players (3+1 segments)

3. How the affiliate program works

4. How to start with the affiliate marketing (merchant’s perspective)

5. How to start with the affiliate marketing (affiliate’s perspective)

6. How do affiliates get paid

7. Commission rates – Things to know

8. Pros vs cons of being an affiliate

9. Pros vs cons of using the affiliate programs as a merchant

10. Affiliate marketing vs Dropshipping

11. Affiliate programs vs Referral programs

12. How to become a successful affiliate marketer

13. Common types of affiliate marketing channels

Referral Programs (lectures):

1. What is a referral program

2. Referral program vs affiliate program

3. What makes a good referral program

4. How to build a successful referral program

5. Famous examples of the viral referral programs

6. Benefits of the referral programs

Surveys (lectures):

1. Introduction

2. Difference between surveys, questionnaires and polls

3. 7 steps on how to conduct an online survey

4. Types of survey questions

5. Different levels of rating scale explained

6. 13 quick tips for conducting successful surveys

7. Survey tools (overview)

8. How to distribute the online survey

9. Paid online surveys explained

ASO - App Store Optimization (lectures):

1. What is App Store Optimization and why it matters

2. The difference between ASO and SEO

3. The difference between App Store and Google Play Store

4. On metadata vs Off metadata factors

5. Importance of the Keywords

6. Google Play Store ASO elements

7. Google Play Store Ads (short overview)

8. App Store ASO elements

9. Apple Store Search Ads (short overview)

10. Importance of the A/B testing

Podcasting (lectures):

1. What is podcasting

2. Why is podcast so popular

3. How to start your own podcast

4. About the name, length and audience for the podcast

5. Podcast formats/types

6. Distribution – podcast hosting services

7. Distribution – podcast directories

8. How to monetize the podcast

9. 8 most important tips to grow your podcast

10. 7 recording tips and tricks

Google Search Operators (lectures):

1. Introduction

2. How does Google Search with operators work?

3. 6 basic operators to understand

4. Key things to know (coolest hacks and tricks)

5. Google Advanced Search

6. Google Search Operators in Online Marketing

Online Marketing Tools (lectures):

1. Introduction

2. Graphic design #1 – Canva

3. Graphic design #2 – Adobe Spark

4. Infographics and charts – Visme

5. Planning and collaboration – Trello

6. Automation and email service – Mailchimp

7. Social media management – Hootsuite

8. Online surveys – Surveyplanet

9. Website and landing pages – Wix

10. Analyze search and insights – Google Trends

11. Monitor searches online – Google Alerts

12. Best free image and video sources