Do You Want to Become an Expert in Hotel Marketing?

If so, then you are in the right place, as this is the most extensive course on hotel marketing available online. It's also the only certification course that will help you gain 360-degree knowledge of hotel marketing. Indeed, by the end of this course, you will have learnt almost all latest marketing tactics for successfully acquiring direct and indirect bookings, as well as promoting other hotel facilities such as restaurants, bars, spa, gym and event spaces.

What You Will Learn

At the beginning of this course, I will introduce you to hotel marketing. More specifically, you will learn:

• What hotel marketing is;

• The current challenges in the hotel industry;

• How to overcome all those challenges;

• The benefits of increasing direct bookings;

• The benefits of increasing exposure on OTAs;

• The benefits of promoting hotel facilities;

Following those, you learn how to make your website a conversion machine by optimizing your landing page, homepage, and booking engine pages. In addition to those, you will learn how to generate more revenue per stay through the official hotel website. So, I will take you through several digital marketing ideas for pushing more people into the conversion funnel:

• 42 Landing Page Optimization Tactics

• 10 Homepage Optimization Tactics

• 45 Booking Engine Optimization Tactics

Next, I will take you through several hotel promotion ideas for acquiring up to 5 times more direct bookings at a really low cost-per-acquisition, through the official website of your hotel property. More specifically, I will take you through:

• 31 Email Marketing Tactics

• 27 Search Engine Optimization Tactics

• 44 Paid Search Advertising Tactics

• 29 Programmatic Advertising Tactics

• 10 Metasearch Advertising Tactics

• 32 Social Media Tactics

• 7 Native Advertising Tactics

• 13 Inbound Marketing Tactics

• 8 Conversion Rate Optimization Tactics

• 7 Reputation Management Tactics

• 5 Other Tactics For Acquiring Direct Bookings

Then, you will learn how to double your indirect bookings by optimizing your OTA listings, as well as running advertising campaigns on OTA websites. Those tactics will definitely help you outperform your direct competitors. In addition to those, you will learn how to successfully promote other hotel facilities, so that you could boost the overall revenue performance of your hotel business. So, I will take you through:

• 10 Tactics For Acquiring More Indirect Bookings

• 12 Tactics For Promoting Hotel Facilities (F&B, Wellness & Fitness Facilities, Event Spaces)

Who Is This Course For?

This course has no pre-requisites. So, it is suitable for anyone wanting to gain comprehensive knowledge of hotel marketing, whether they have no experience in the field or have been working in this industry for many years. This course will take you from the very basics to the more advanced aspects of hotel marketing. Therefore, it is ideal for:

• Directors of Sales & Marketing

• Vice Presidents

• Chief Marketing Officers

• Hotel Marketing Managers

• Hotel Marketing Executives

• Digital Marketing Professionals

• Agencies Offering Marketing Services To Hotels

• Consultants Offering Marketing Services To Hotels

• Professionals with Traditional Marketing Background

• Sales Managers

• Sales Executives