In this course you will learn 3 new ways to get traffic to your website:

1) You will be able to rank every one of the pages on your website a little higher by doing correct SEO tagging of your images.

2) You will be able to rank in image search, and get traffic from Google image search.

3) You will understand how image size inside your web pages effects the image rendering, and you will be able to make ideal social media posts that render perfectly no matter which social network you are posting on, and by rendering perfectly, you'll have a nicer post which gets more engagement and more traffic to your website.

UNDERRATED BUT POWERFUL

When you hear people talk about SEO, they rarely mention image-SEO. This is great because it isn't as crowded as any of the SEO fields (Organic, Video, PPC, etc) and it is less competitive, which is good for YOU.

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About the Topic

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One of the most important steps to take under the SEO umbrella is image optimization. A comprehensive SEO campaign includes a strategic plan for curating images that resonate with your audience while remaining relevant to your content.  

How to Optimize your Images for Google Search

Images are extremely important in today’s digital world. The average internet user does not want to read a huge wall of text. They want to see a combination of text and images.

Images arouse a user’s attention and help break up chunks of writing into manageable blocks. Furthermore, images can help convey messages and provide complimentary info to the text such as infographics.

Alternatively, professional photographers and digital artists may simply want to showcase their images to potential clients. Whatever the reason, any images used on the web must be optimized. 

--What is the value of ranking on Google Image Search?

When it comes to optimizing content, people often end up focusing almost exclusively on their text-based content. In reality, ranking highly for images that you use throughout your site can also help to increase your traffic rates and the popularity of your brand. When people click through from the Google image search, they are spreading your brand reach and reputation. They help to enhance the performance metrics of your site, which in turn can boost your rankings in the regular SERPs. 

--What is the ideal display item on Google image search?

Google wants to show the user unique images that align with their query. This means that Google will not be displaying stock photos and will want to avoid showing the same picture more than once, even if it appears on different sites. For the same reason that duplicate content hurts the user experience on the standard SERPs, having multiple copies of the same picture will similarly be negative.

Google will look at the content of the page where the picture appears as well as the picture itself in an effort to understand what the picture contains and how well it relates to different queries. Remember that Google’s spiders cannot actually ‘see’ images themselves, so they rely on tags and markups to understand the image and know where it belongs.

--How do I optimize my images to improve their positioning in Google Image Search?

To ensure optimal performance in Google Image Search, you will want to keep the following guidelines in mind: 

• Find a balance between maximizing the aesthetic quality of the image and maintaining a fast load time. Google wants to focus on high-quality images, but those that load slowly will also be ranked poorly because of the poor user experience.

• Make sure the images you want to rank for are completely unique. As previously mentioned, Google does not want to display duplicates. Images of your products at work, your customers, your services, or any other photo taken by the brand itself are the optimal images to choose.

• Use a comprehensive labels on the image. Google spiders will be crawling as many details as they can to learn about your image. This means using alt tags, title tags, and image names. When possible use your targeted keyword and explain how to image ties into the topic.

1. Use schema markups to draw attention to the image. This will make you eligible for any rich snippet options while also helping the search engine understand the image so it can be displayed at the proper times.

2. Track your progress using various tools such as Google Webmaster Tools. With the webmaster tools, you can look at search analytics and filter by image searches to see your success within this exact category.

Ranking highly for images on image search can be a valuable means of drawing traffic to your page and giving your page a boost. Keep these guidelines in mind as you add your images as see how visuals can work for you.