This course consists of:

• Introduction to Google Analytics 4 (GA4)

• Walkthrough of the Google Analytics 4 User Interface

• Key differences between GA4 and GA3 (and earlier versions)

• Google Analytics Reports (GA4) overview

• How to create and use the GA4 property?

• Google signals for GA4

• How to connect your GA4 property with Google Ads?

• BONUS I: Double-Check your Google Ads traffic (Google Ads audit)

• BONUS II: Google Analytics Individual Qualification 2021

‘Analytics’ is World number one skill. Without adequate knowledge of analytics:

1. Your marketing won’t work because you won’t know what is working and not working in your marketing and where to spend time and money.

2. Your conversion optimization won’t work because, without the knowledge of maths and stats, all your tests will fail.

3. Your copywriting and/or public speaking skills will fail you because you won’t know the desires and pain points of your target audience. So you won’t be able to address them.

So if you are not ready to learn and master Google Analytics Reports, why you are even doing all these other things? :)

I’m Dan Burykin, the Free Call Tracking creator, a top-rated agency owner and psychological thinking marketer. Together we are Top-Rated Team — an international group of independent Google Ads and MarTech experts. Each of us has been setting up and optimizing paid traffic for eCommerce, B2B and B2C lead generation in the United States, Canada, UK, Germany and Ukraine for 10+ years.