Title: Experience Effect in Strategic Branding

Description

The course can be followed as a practical guide on how to define and position the experience effect to build a consistent, compelling brand experience, a must in today’s new media world.

While marketers should absolutely stay current, they must also stay steadfast in their quest to build a brand. At this point, this course outlines the steps to take in create an “experience effect” for any business.

Through this discovery, the students will develop the basis for communicating what is unique and what is important.

Learning outcomes

Students will be able to acquire a deep understanding of the term Experience Effect.

Students will be able to analyze how to build a consistent, compelling brand experience.

Students will be able to explore the approaches to create experiences that sell in the Experience Economy.

Target Audience

This course is designed for those who want to learn about customer experience in strategic branding.

Instructor

Dr. Hande Bilsel