Email marketing automation is a strategy that sees marketers send triggered or timed promotional emails to subscribers on their mailing list. It enables online marketers to send out personalized messages to both prospects and customers on a schedule or when specific conditions are met.

Email marketing automation is all about making promotional campaigns an automated process. How is it useful? Automating emails saves marketers the hassle of creating and sending new emails each time when a prospect shows interest in a brand, a customer abandons a cart, business launches a sale, and so forth. Apart from that, studies have shown that using marketing automation software leads to an 80 percent increase in the number of leads and a 77 percent boost in conversions.

Email marketing automation enables businesses to create highly segmented mailing lists. Marketers can segment their lists based on subscriber activities and Customer Relationship Management data (entire purchase history, last purchase, lead stage, etc.)

This video course will take you behind the scenes to help you understand how to build a relationship with your list…

Discover How to Set Up Your Email Autoresponder using Get Response, So That You Can Grow an Email List That Gets Clicks and Converts into Sales…Starting Today!

It will show you how to plan out your email series, but also how to take the series and set them up on Get Response.

Topics covered:

· Introduction

· What’s Your End Goal?

· Creating a Connection

· Backward Email Funnel