Branding is the deciding factor and one of the elements that distinguish one organisation from another, In this era branding has become a big issue because, the better your brands are the more customers stick to you product/services. The name of one company brand rings a bell in the mind of their customers and competitors position their products to compete with best brands in the market.

Just the name coca- cola wealth billions of dollars if the name is being sold today, this show you how brand is important as long as business is concern. it is important we understand the brand planning process to enable as brand effectively and efficiently. knowing the functions and benefits of the brand assist firms to invest in their brand and analyse it to know the wealth and strength of the brand.

The psychological role branding play in the mind is very important. business must know the right branding strategies to use for market advantage.