In the social media sea of Facebook, Twitter, Instagram, YouTube, TikTok, Pinterest, and more, how can you navigate those waves? By charting the course with a social media strategy!
If you have a hobby, side hustle, small business, or nonprofit that you need to promote, but aren’t quite sure how to best market it though social media, this course will show you how to plan a social media strategy that will increase your following and reach you, and your followers’, goals!
WHAT WILL YOU LEARN?
I've specialized in starting and leading marketing departments for over 2 decades, and that's included finding the right social media strategy that reaches the goals of the organization. This course will teach you how to do that for your own marketing venture!
By the end of this course, you'll have learned:
How to choose which social media platforms to manage
How social media fits into the larger picture of marketing
How to set social media goals that will accomplish what you want
Who your audience is and what they want from your social media
What resources you need to implement your plan
How to brand your platforms
What the 4 types of posts are that can increase your following
Why posting isn't the only thing you should do, and
How to measure your strategy's effectiveness in reaching your goals.
Through our course activity, you’ll apply this knowledge to your own social media strategy. Your strategy won't just sit as a file on your computer, it will have what you need to implement your social media plan in real life.
IS THIS COURSE FOR YOU?
Yes! This course is for anyone who needs to promote anything on social media. All you need is provided - just download the course activity and you’re ready to learn how to best reach your social media goals.
LET'S GET STARTED!
I hope to hear about what you discover that'll make your social media efforts more effective, and getting any questions or feedback you have!
