If you have a hobby, side hustle, small business, or nonprofit that you need to brand, this course will teach you how to assess what you’re already doing to see if it’s effective branding or not, and you'll be given tools to develop basic brand standards that will ensure you present yourself with a clear and consistent brand every time.

WHAT WILL YOU LEARN?

I've specialized in starting and leading marketing departments for over 2 decades and have been responsible for branding, or rebranding, each organization I've worked for. In this course, you’ll learn the first steps to brand what you're marketing and to do it yourself!

Some of the things you’ll learn are:

• What branding is and why you need it

• The 3 types of branding

• Defining your basic brand standards

• What full brand standards are

• How messaging statements define and communicate your brand

• Managing your brand so you always have a consistent message

Through our course activity, you'll walk away with your very own basic brand standards guide! These will set you up for branding consistently and effectively.

IS THIS COURSE FOR YOU?

Yes! This course is for anyone who needs to brand and market anything. All you need is provided - just download the course activity and you’re ready to grow in your understanding of what’s out there to help you brand your person, product, or service!

LET'S GET STARTED!

I hope to hear about the branding efforts you need and what your brand will look like after implementing the things you learn in this course! If you have any questions or feedback, please send them my way and I'll get back to you.