Do you want to put in the work to grow your business? if your answer is yes then this course is for you.

Everyone wants to grow their business but does everyone want to do the work?

This course is for Business owners and managers, Sales and Marketing Executives and everyone who wants to put in the work to grow their business and increase customer acquisition, conversion and retention rates. This course breaks down the Customer Journey to basic understanding through the use of very Practical Case studies providing an opportunity to learn from existing mistakes, strengths, weaknesses, strategy and insight.

It's not a quick fix but if you implement all you've learnt your business will experience a minimum 20% increase in customer retention.

The Case Study is set in Nigeria, West Africa but can be implemented anywhere in the world because these principles are universal.

This is packaged with lessons I have learnt from my many years of working with start-ups and entrepreneurs.

In this course, you will learn details about:

i. Elements of Strategy

ii. The Current Digital Climate

iii. The Customer Journey

iv. The Customer Journey Mapping

v. The Acquisition to Retention Cycle

vi. Distribution Channels

vii. Community Building and Engagement

viii. Realife Practical Case Studies.

At the end of this course, you will have practical exercises that will lead you to what your next steps should be to turn your customers into loyal paying fans.

This course is hands-on, practical and in-depth and has been designed to help increase your customer acquisition, conversion and retention rates.