The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment.

At the end of participating in this course, students should be able to:

• Understand the key marketing principles and techniques.

• Understand how to design the marketing media plan and understand the differences in metrics of success.

• Design a digital marketing plan and modify it to suit your specific company needs.

• Build the Digital Advertising Strategy including multiple channels to support the strategy.

• Be able to develop the campaign goals and set up KPIs, identify the target audience segment.

• Apply a selection process to digital marketing channels, in order to select the ideal marketing mix.

• You'll be able to calculate metrics of success.

• You would be provided with the actual media plan template which you might use on the daily basis.

At the end of the course, students will need to plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company with a marketing media plan forecast and evaluating campaigns performance. Additionally, students will complete assignments, quizzes, and exams.