Welcome to the Digital Marketing Strategy Course. First of all - thank you so much for joining us!

There's no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online -- and you want to be able to reach them and observe their behavior where they spend the most time.

What you’ll find in this course has a lot to do – the tactics you can use to attract, convert, close and delight visitors to your website, social and blog.

Digital platforms are great for this because we now have more ways, places and routes to attract people to visit our website where, we hope, they’ll become our customers. We can also be much more creative with this kind of marketing – it’s not just about what we think of as traditional outbound marketing activity. It’s your website, blog and social media channels that are at the heart of any digital marketing plan – so always keep in mind that you’re optimizing for these destinations when planning digital marketing tactics.