This course is designed to simplify the best practices of Lead Generation using Facebook Ads, so you can understand how to reach and engage your audience and improve your chances of getting a positive reaction to your Facebook advertising campaigns.

Understand the art of Facebook ads & lead generation using proven, simple and effective techniques.

• Discover the basics of Facebook advertising
• Learn how to properly identify with your customers and avoid wasting money
• Discover the tricks to creating a landing page that converts
• Understand the different formats of Facebook Ad Targeting

Knowing how to create effective landing pages is an essential element of online lead generation.

In the course you will learn how to avoid 'fishing' for your customers and instead, create targeted and relevant Facebook ads. We'll also examine the elements that make up a high converting landing page onlione. You'll hear from Digital Marketing experts, as well as benefiting from real life case studies.

From understanding the basics, through to learning simple techniques, you will leave this course ready to engage potential customers on Facebook and convince them to leave you their personal details.

I designed this course to offer you an easy to follow, comprehensive guide to lead generation using Facebook ads. Lead generation and Facebook advertising are two topics that can be made complicated very quickly. This is why I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.

I hope you enjoy learning the basics, and I look forward to connecting with students who have any requirements or questions.