Warning: This is an introductory course about Digital Advertising. This is not a practical course with a step by step guide on creating campaigns on specific platforms such as Google Ads, Facebook Ads, Instagram Ads, etc. This is a course on the main concepts, objectives, analysis and optimization of Digital Advertising campaigns.

Would you like to learn Digital Marketing and how online ads work but don't know here to start?

The "Digital Marketing: Digital Advertising Fundamentals" course offers you an introduction on the main Digital Advertising concepts. This course gives you the necessary basis to start your path on Digital Advertising and shows you different stages of creating an online advertising campaign, from planning to optimization and results analysis.

Course Sections:

1. Introduction and Market Overview

2. Objectives and KPIs

3. Customer Journey

4. Ad Formats

5. Ad Types

6. AdTech Stack Management

7. Campaign Setup

8. Running Campaigns

9. Results Analysis

10. Campaign Optimization

11. Final Thoughts

Even if you have never worked with Digital Marketing or Digital Advertising you will be able to follow this course and to get ready to learn about specific platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads in the future.

Let's get started and see you in the course!

Roger Pike