Digital advertising market has grown at a fast pace of 33 per cent annually between 2010 and 2015, while the spend as a percentage of total advertising increased to 13 per cent or more than US$ 1 billion in 2015.
If you are an entrepreneur and want your business to shine on the internet, this course is a must for you. Management and engineering students who wants to make a career in digital marketing but is clueless about where to start from, this course has been designed keeping in mind the overall need of the industry and you, as an individual.
The course materials includes detailed lecture materials in form of articles, videos and PowerPoint presentations. You will also get videos for practical experience.
Digital Marketing requires marketing as well as technical skills. After completing the course, you will know about the different methods that are employed by marketers to achieve more online traffic. Some of them include SEO, SMM, and Google Ads.
You will be aware of the digital marketing jargon that are used often by marketers. You will understand in details the factors responsible for ranking your website. You will also learn how to analyse the problems and take adequate steps to resolve them. You will learn about the different tools for keyword analysis, white label report generation, Analytics and all the other tools that are used for website optimization.
In this course you will learn how programming affects the loading speed and as a SEO professional, you may not have to do the real coding but you will have to work with team of engineers and explain them what changes you need to make in the website.Special care has been taken to cover the technical details of SEO like CSS and JavaScript Optimization.
This course is divided into 3 sections
Section 1. Digital Marketing Basics
In this section you will learn about the basics of digital marketing, the terminologies used and the most basic tools required to start a Digital Marketing Campaign
Section 2. SEO,SEM and Content Marketing
In this section you will learn about the factors responsible for ranking, On Page and Off page SEO, Link Building, Content Marketing and Facebook and Google Ads.
Section 3. Technical SEO
This section includes Website analysis, code and image optimization and other technical details of SEO.
