This course is meant for the founder, digital marketer, the product manager and the sales leader in your online product and services startup which works in a SAAS model. It helps you understand the nature of the digital MPS SAAS funnels. It shall give an insight into how these isolated functions connect together to yield a winning Sales process. In order to give a great CAC/LTV profile for your SAAS business, the Marketing, Product and Sales processes must work in tandem to push the deal further. A push through the digital MPS funnel.

I have 16 years of industry experience and have worked with more than 20 products and founders and marketers as a consultant and you learn from the real-life experiences I share.

The course explains as to how one needs to follow a numbers based approach with a continuous rigor to understand the digital business. Oftentimes, the founders of a startup do not have a working level comfort with the jargon used on a daily basis across the various functions in their company. This becomes very constraining as the flow of ideas and creativity is hampered because of this. Hence, a seemingly talented bunch of leaders across Marketing, Product or Sales work in a discordant fashion which does not move the needle in the MIS. But once the founder understands the nature of the modern digital sales cycle (MPS funnel), they can strike the creative cord with other participants and steer the ship like a capable captain.

All the aspiring leaders across domains need to understand the intricacies of the MPS funnel. This course is suitable for a current founder or one aspiring to be that. Also, the same applies to a product manager and marketer or sales person. You shall get to know about the different tools and keywords you need to understand.