About the Course

This buyer persona course guides you through the processes to uncover then define target audiences and develop persona profiles for more effective marketing. How well a business understands its prospects and customers has a very strong correlation to how successful it will be. Most of us would contend that we have a fairly solid picture of who our prospects and customers are. But how deep does your understanding go? Do others on your team have the same picture in mind? Are your marketing and sales efforts truly tailored to your prospects and customers? Buyer Personas help you address these questions and more.

Marketing Pro Series combines proven marketing practices, frameworks and methodologies the experts at Launch Marketing have used to help hundreds of successful companies launch big ideas, introduce market-disrupting products and sustain recognized brands.

Why This Course

This isn’t just another online marketing course, it’s guided experiences led by senior-level marketing professionals. You’ll walk away with the strategy and plan you need to quickly execute content marketing that delivers next-level lead generation to meet your business goals.

What’s Included

Three on-demand sessions (30 to 45 minutes each) with corresponding exercises and templates covering:

• Introduction to buyer personas

• Collecting and compiling buyer persona data

• Constructing your buyer personas

Presented by Christa Tuttle

Founder and CEO of Launch Marketing and Marketing Pro Series, Christa has helped startups grow their marketing and align their sales and marketing teams. Launch Marketing has won numerous awards for client results, and Christa is an active leader supporting entrepreneurs.