The ability to understand data and extract value from it presents a critical capability in today’s data-rich world. Consequently, through lessons accompanied by examples, you will learn the foundations and principles of data visualization and embrace the power of data-enabled storytelling resulting from a detailed process. Moreover, learners will get an overview of different data representation types and develop skills to create trustworthy, accessible, elegant, and, thus, effective data visualizations.

The module is structured into two parts: the first includes video lessons that will set the groundwork for the second part focused on data storytelling.

By the end of this module, you will be able to:

• Embrace the power of data visualization and data-enabled storytelling in call-to-actions for audiences.

• Understand that communicating effectively to drive change and value involves the skillful combination of three key elements: data, narrative, and visuals.

• Apply conceptual foundations and data visualization principles through real-life examples.

• Create trustworthy, accessible, elegant, and effective data visualizations.

• Master the narrative structure of data storytelling and plan and design a data story.

Since data is no longer the limited domain of certain functional areas such as IT, finance, or accounting, it’s now critical that employees in all departments from Human Resources to Marketing know how to communicate with data effectively. Make well-informed choices when designing data visualizations and overcome the utilization gap in data analytics by crafting effective data stories.