This course is designed for busy entrepreneurs who want to improve their skills, knowledge and understanding for creating an effective marketing strategy.
By following the steps recommended throughout this course, you’ll find it easier to keep up with implementing your plans and reaching your professional development goals.
The course includes a series of video tutorials or modules; each module offers clear learning objectives, short lectures explaining the theoretical framework, useful examples and practical case studies.
Together, these modules will help you think of the main factors you’ll need to consider to develop and implement a really good marketing strategy that’ll take your business to its desired level of success and financial sustainability.
The modules are:
1. Action Planning: this will help you identify mid to long-term SMART goals for setting up or developing your marketing strategy.
2. Marketing Strategy – Planning: this will help you understand the basic concepts and requirements for developing a good Marketing Strategy, including identifying your Target Market and Unique Selling Proposition (USP).
3. Marketing Strategy – Implementation: this will enable you to gain a deeper insight of your own product, identify its key features and characteristics, and consider the others Ps relevant to creating an optimal Marketing Mix for a consistent Marketing Policy.
4. Bidding for Business Opportunities: this will help you identify new business opportunities, and develop key tactics for negotiating contracts successfully.
Even though they cover complex and comprehensive topics, my video tutorials offer contents that are easy to follow and understand (both in terms of language and visuals), and are designed to accommodate a variety of learning styles and abilities.
Throughout this tutorial, you’ll have the option to pause and rewind the videos at any time, as well as slowing down the delivery speed.
Whether your business is at the conceptual stage, piloting, is fully operational or whether you’re considering an expansion phase, this course will help you gain the confidence, knowledge and understanding to develop tactics, procedures, policies and a strategy for improving your product presentation and making it both accessible and available to the people interested in buying it (whether they already know it or not!).
The course will help you develop skills and tools for creating an effective marketing strategy that’ll help you increase your sales thus make your business more financially sound, viable and sustainable. These are also key attributes for a thriving business.
