This course is built on the claim that everyone in this age of social media is constantly trying to develop their own sense of identity. As we do this, we are always looking for brands, organizations, or a cause to attach ourselves to in order to help us form this sense of Identity

What we have found is that if you can get your company’s brand to speak to an individuals in a way that relates to the identity that they are trying to craft, you will close the deal every. single. time. Or in the case of an individual brand or personal brand, you will have a fan for life.

This course begins by establishing a solid foundation of scientific communication fundamentals including how we communicate to why it is that we make the decisions we do as consumers of products and services.

We then moved into what kind of culture you were wanting to establish for your brand, and the rules that that culture lives by.

Brand strategy, equity or value, positioning brand identity… all of these things and Moore are covered in this class with one simple goal: successfully build a valuable brand with a clear purpose of why by the end of this course you’re going to understand what it is that people are looking for when they are deciding what brands to associate with, and how you can bring that to your audience.