About the Course

This brand identity course shows you, step-by-step, how to lay the foundation for a brand that’s cohesive, resonant and enduring, driving action from targets and better business outcomes.

Marketing Pro Series combines proven marketing practices, frameworks and methodologies the experts at Launch Marketing have used to help hundreds of successful companies launch big ideas, introduce market-disrupting products and sustain recognized brands.

Why This Course

This isn’t just another online marketing course, it’s guided experiences led by senior-level marketing professionals. You’ll walk away with the strategy and plan you need to quickly execute content marketing that delivers next-level lead generation to meet your business goals.

What’s Included

Six on-demand sessions (30 to 45 minutes each) with corresponding exercises and templates covering:

• Positioning and brand messaging essentials

• Understanding and applying a brand messaging framework (three parts)

• Creating visual and experiential branding

• Maintaining brand messaging continuity (and allowing for adaptation)

Four comprehensive exercises and templates to support you at every step as you create a branding strategy and actionable plan to begin executing and driving better business outcomes

Presented by Christa Tuttle

Founder and CEO of Launch Marketing and Marketing Pro Series, Christa has helped startups grow their marketing and align their sales and marketing teams. Launch Marketing has won numerous awards for client results, and Christa is an active leader supporting entrepreneurs.