This course introduces you the concept of the semantic web and, parallel to walking you through changes in web and search, presents how content writing gradually becomes your way of establishing digital presence. 

Covering the  basics of the Semantic Web and how its underlying principles change the way we read, write and communicate online, the course aims to teach you:

- how to use texts as tools for building trustworthy identity on the growingly interconnected web

- why you should write in an open, engaging and conversational way in order to tap into the full potential of the semantic web.

- how to create connected content that brings you more business and more meaningful relationships with your audiences

Some of the things you will learn throughout the course:

• What is the Semantic Web
• How the semantic web changes the way we communicate and collaborate
• How texts have changed on the web
• How machines “understand" your content
• What are the steps for writing content that resonates
• What is the rhetorical triangle about and how it fits the interconnectedness on the web
• Why you should start building a trusted identity on the web
• How to build trustworthy, engageable, discoverable digital presence
• How to reach out beyond keywords

Throughout the lectures you will not learn how to write 99 articles if you have nothing to say. What you will learn is how to write content that enriches the semantic web with meaningful data, new relationships and insights.

The main goal of this course is to give you an understanding about content writing as creating a network of texts within a web of people, enabled by machines